At Parking & Traffic Consultants we recognise that the process of introducing on-street paid parking is one that requires significant community and business consultation and debate.
To help local councils when considering paid parking, we have compiled a checklist for planners and policy makers to identify the key elements to make the process as smooth as possible. Although it is not necessarily comprehensive, it will assist to set the stage:
1. Consult with and involve the stakeholders (internal and external). Ensure that the opinions and issues raised by those who will (or think they will) be affected, including businesses, employees and the public, are captured, considered and addressed in the process.
2. Do your research. Make sure that the pricing model you implement is the best fit for the area and takes into account both the feedback received from stakeholders, the experiences of other similar local councils as well as industry best-practice theory (eg Shoupian supply and demand theory).
3. Take a holistic approach to parking and don't forget off-street car parks and how they will be priced in comparison with on-street spaces.
4. Consider the operational, management and enforcement issues and ensure you have carried out a complete feasibility study of the revenues, costs and timing involved.
5. Have a clear policy as to what will be done with any profits arising from the scheme.
6. Manage the process carefully. Ensure the rollout and consultation process is monitored and managed carefully.
7. Communicate with stakeholders throughout the process: manage the media and do not let the media manage or hijack the process.
8. Ensure you never have to make backward steps so walk before you run.
Although this may sound just like common sense, it seems that there is room for improvement in the way this issue is being dealt with.
Interested in finding out more? You may wish to read our recent commentary on London's local parking and retail situation, written by our expert consultant, Glenn Caldwell. View this article on our parking blog, Wayfinding Forum, by clicking here.
If you are considering the introduction of paid parking, and would like some additional advice, please contact us so that we can assist you with the process.