
A
recent post penned by Kevin Moore, CEO of Crossmark (a sales and marketing
services provider to the retail industry) which appeared on the Smart Company website, claims that the parking policies of local councils is stifling
retail growth.
Moore
argues that traditional high street retail stores are being squeezed out by
local council parking and traffic policies which concentrate only on moving the
bus or motorbike or car through as fast as possible, getting cars and people in
and out of their suburb or town centre as fast as possible, or of generating
parking-sourced income. According to the article, these policies will actively,
if unwittingly, destroy jobs in retail and in their communities. Moore goes on
to call for innovation and a re-think of local council’s parking policies, with
a view to far greater benefits for the high street retailers. You can view his
opinion piece on the Smart Company website here.
This
is a common complaint from local businesses whenever there is an issue with
parking policy. However, the number of kerbside parking spaces often represent
a small fraction of the total visitors to the locale, resulting in delays and
congestion in vehicle access to the high street areas, where there may only be
a couple of spaces available at any one time.
It
has often been observed that whenever paid parking is introduced into
a business district, the drop in local patronage is relatively small. However,
there is no available evidence that such controls have had any long-term impact
on a business district OR hindered its affluence.
It
has been noted by several council officers that the unavailability of parking
can often be caused by staff working in the local businesses. It is common
practice for local workers to move cars around during the day to avoid parking
fines. This is quite a sensitive issue as it is hard to accuse the retailers of
being responsible for often creating the problem in the first place.
The
preferred solution is to determine the optimal time restrictions throughout the
locality and if required, introduce ticket parking at a low cost or adopt other
measures to achieve effective enforcement of overstays. The introduction of
paid parking and/or bay sensors would permit effective parking enforcement,
further allowing the determination of very exact time restrictions to suit the
locale in question. These policies would have little impact on local business
with the benefit of preventing long term parkers monopolising the spaces and
encouraging turnover.
Thanks
to Parking & Traffic Consultants’ newest team member, Glenn Caldwell, for
his opinions on this report. Glenn is our local council specialist consultant,
and joins Parking & Traffic Consultants from his former role within the
City of Sydney.
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