Darwin International Airport (DIA) requested PCI’s assistance with regards to the development of a parking strategy for the airport (passenger terminal, commercial and general aviation) over the next 20 – 25 years. This entailed identification of issues relating to the parking “offer”, both quantitative (size, product mix, pricing, location) and qualitative (look and feel).
PCI had previously been involved with Darwin Airport in 2006 having conducted a feasibility study and a tender for equipment which resulted in the installation of access control equipment to manage the car parks under a pay-on-foot system.
The brief provided by the client was to develop a detailed car park strategy that would allow DIA to project future parking demand from the various users of the airport facilities to be incorporated into its Master Plan. The strategy needed to take into account other stakeholder issues and objectives, including interaction of the car parking with the road system and development of commercial sites. In detail, PCI carried out the following procedures:
• Conducted questionnaire surveys, intercept interviews and focus groups to gain an understanding of the issues being faced by users of the airport car parks (staff, hire car companies, passengers, meeters and greeters, general aviation). Results were summarised and analysed to arrive at the quantitative and qualitative issues surrounding car parking on site
• Identified potential locations for the future development of car parks and provided detailed design alternatives, including proposed capacities, location of entries and exits and internal traffic flow
• Forecasted car parking demand under a number of scenarios and assumptions
• Prepared a pricing strategy
PCI worked in close collaboration with DIA management representatives in order to present an overall car park strategy and to develop specific tools to manage and monitor future demand for parking at the airport.
“Engaging PCI to assist the Darwin International Airport with its overall car parking strategy has produced some of the most tangible and relevant results of our Major Development Plan process. PCI displayed a keen grasp of our immediate, short and long term plans and needs and used this understanding to transcend the “gobbledy gook” trap of strategy papers and delivered the real goods. Outstanding value, excellent insight and very professional... Thank you PCI!”
Jeff Makeiff, Property & Commerce Manager, February 2009